Crumbl has a distinct identity, and every location has to reflect it. Great States Construction completed the 1,776-square-foot fit-up in an existing West Fargo strip mall space in June 2022, working closely with the franchisee to meet Crumbl’s precise brand specifications throughout.

The build centered on two things: the customer experience up front and the production operation behind it. The ordering counter and open kitchen layout put the baking process on full display behind a glass partition, which meant the construction had to be exact from sight lines and tile work to brand elements.

Significant tile work and epoxy flooring deliver the clean, durable finish the brand requires. The oversized logo wall and signature pink accent wall anchor the space visually and carry the brand identity from the street to the counter.